HOW WE CAN WORK TOGETHER

Marketing strategy, systems, and content — tailored for the season you’re in

SERVICE OFFERINGS

Signature Marketing Programs

These core programs represent the most common ways I work with clients and are simply a starting point. Each engagement is built around your goals rather than a fixed package.

  • For founders and early-stage teams who need clear messaging, a focused strategy, and the right systems to support growth. We start with what you're selling and who it's for, then build outward — so every page, campaign, and tool is telling the same story.

    BEST FOR: Pre-launch and early-stage startups without a senior marketer in-house

    MAY INCLUDE:

    • Brand messaging and positioning

    • Website copywriting

    • Marketing strategy and roadmap

    • Go-to-market planning

    • Technology recommendations

    AVERAGE TIMELINE: 6-8 weeks

  • Designed for organizations navigating rebrands, leadership transitions, mergers, acquisitions, fundraising efforts, or other pivotal moments. When the story changes, your customers, staff, board, and funders need to hear it clearly and in the right order.

    BEST FOR: Teams preparing for an upcoming change or announcement with a lot riding on a smooth rollout.

    MAY INCLUDE:

    • Communications planning

    • Stakeholder messaging

    • Internal communications

    • Brand transition strategy

    • Campaign planning and execution

    AVERAGE TIMELINE: 4-6 weeks

  • For growing companies that need senior-level marketing leadership on a seasonal basis. I'll plug into your business or existing team to set priorities, create structure, and guide execution, then coach your people so the capability stays with you.

    BEST FOR: Growth-stage companies that need help steering their existing marketing activity

    MAY INCLUDE:

    • Fractional marketing leadership

    • Strategic planning

    • Team coaching and management

    • Agency or vendor management

    AVERAGE TIMELINE: 3-9 months

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WHAT TO EXPECT

A simple, clear process to getting started

Discovery Call

I always like to start with a brief conversation to understand your goals, your team, and what’s getting in the way.

01

Proposal

Next, I’ll share a written scope with clear deliverables, timeline, and pricing — shaped around the outcomes you need.

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Contract

Then, we’ll both sign a written services agreement that includes all the details agreed on during the proposal phase.

Kick-off Meeting

Now comes the fun part! We’ll kick off the engagement with a one-hour deep dive so I can learn the ins and outs of your business and align on next steps.

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FREQUENTLY ASKED QUESTIONS

Good Things to Know

  • Many companies choose to hire a fractional marketing leader when they need a senior-level marketer on a flexible or seasonal basis. This can be during staff changes, parental leave coverage, or during a pre-launch stage.

  • I work with a variety of organizations across technology, regenerative agriculture, professional services, and mission-driven nonprofits.

  • Most fall into either a defined project with a fixed scope or an ongoing monthly retainer for fractional leadership. We'll pick whichever fits the work and revisit it as things change.

  • When you hire a fractional leader, you gain flexibility and cost efficiency. Fractional marketers bring years of experience without the overhead costs of a full-time employee. I can quickly plug into your business without needing a 90-day ramp up period. You gain a fresh perspective and proven strategies, tailored to your business.

  • I work alongside them. Often that means setting priorities, coaching a junior marketer, or managing the agencies and freelancers that you already have in place.

  • Most engagements use either a project fee or a monthly retainer, depending on the scope of work. During the discovery call, we’ll discuss your current marketing budget and goals to figure out a pricing structure that fits your specific operational needs.

  • That's completely normal, and it's exactly what the first conversation is for. Bring your goals and challenges, and we'll shape the scope together.

Still have questions?

Submit your inquiries on the Contact page, and I’ll get back to you shortly.

Not sure which service is best for you?
Let’s talk it through.

I’d love to learn more about your organization, your goals, and where you’re headed next. I’ll give you my honest recommendation, even if that means not working with me.

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